Est.1885
Visual identity and signage
Refurbishment of Rowes Arcade in Edward Street called for new building signage.
The design team researched the history of the Rowes building and designed a logotype and pattern in keeping with the heritage building.
The ‘ROWES’ logotype was derived from a period typeface while the background pattern was drawn from details on the building facade. This project was developed in conjunction with project architects, BVN.
Scope of work
Brand identity, signage design and shop drawings.
*Project developed at Entica Design Strategy.
The door signage adopts elements from the building architecture.
New and updated design for the Edward street facade.
The door signage adopts elements from the building architecture.
A Roman typeface was chosen to reflect the tradition and heritage of the building.
