The food chain story
Safe food image refreshed
Safe Food Production Queensland was looking to build awareness of its vital responsibility of protecting and monitoring food safety in Queensland.
Key elements of the visual identity were retained and worked as a base to develop the food chain story and place it front and centre of the new visual identity.
The new design elements for Safe Food Queensland were defined in a brand standards kit.
Scope of work
Brand guidelines, digital templates, collateral materials, infographics design.
*Project developed at Entica Design Strategy.
Food chain animation.
Suite of icons to illustrate food sectors and activities.
Brochures and templates for print.
Organic food utilises slightly different colour palette.
Brand standards booklet.
Rules for all graphic elements were included in the brand standards.
The original Safe Food branding is the base graphic element for the expanded visual identity.
Stationery design.